Kaliber Co. Ltd
We led a complete rebranding project for Kaliber, one of Japan’s leading wholesalers importing food from Türkiye. The goal was to reflect their identity more accurately and professionally.
Challenge
Kaliber’s existing logo and branding lacked a clear connection to their business and failed to convey professionalism. Their visual identity did not reflect their role as a cultural and commercial bridge between Türkiye and Japan.
Solution
Over a 3-month period, we conducted in-depth research to understand Kaliber’s operations and market. We chose a red theme—symbolizing both Japanese and Turkish flags—to represent their roots. We modernized the logo with a minimalistic, readable design, selected an elegant font, and restructured their brand identity. We also redesigned their social media pages and created reusable post templates.
Result
Kaliber now has a strong, cohesive, and professional brand identity that clearly represents their mission and origin. Their new visual identity has improved audience engagement and brand recognition across platforms.
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